I wanted to get my teeth bleached, but I called around to a few offices and it’s out of my budget. A few of them said they’d give me stuff to use at home for a couple hundred bucks, and the offices that did Zoom whitening charged much more. I’ve been checking out a place at the mall and I’m pretty sure it’s the brand name, but they’re offering it for about $100. Is it safe to do and how can I be sure it’s the real deal? — Amber

Dear Amber,
More than likely, the product you’re seeing isn’t really Zoom whitening, because they sell a professional-grade product. It’s designed for a true dental office, in which a doctor oversees the procedure. Since we don’t know what type of bleach the place at the mall uses, it’s tough to say whether the active ingredient is the same. However, the brand name uses hydrogen peroxide, and many others use carbamide peroxide, which works similarly. If their formula uses one of those in a powerful concentration, it’s probably effective.

The main problem people run into with mall kiosk bleaching is that the technicians aren’t usually dental experts. In an office setting, you’ll have the doctor to oversee your treatment, and will have a highly-skilled assistant performing it. Because the active ingredient is super-strong, safety protocol must be followed, or you can wind up with nasty burns on your gums, the equivalent of sunburn on your face, and very sore teeth. You really need an expert to perform the procedure, not just an average mall employee who took a class and may or may not understand the human body, as well as the chemistry and biology involved.

Cleanliness is also a huge factor. These kiosks may or may not have the equipment on hand to sterilize items before you use them and, again, the person responsible for sanitization may or may not have been properly trained in infection control.

Even if the mall company has managed to secure brand-name Zoom whitening, it’s only safe and effective in the hands of someone who is skilled. In other words, it’s really a gamble to have bleaching done outside the dental office and most dental professionals don’t recommend it.

This post is sponsored by New Orleans cosmetic dentist Dr. Duane Delaune. Read more about why many consider Dr. Delaune to be the best dentist in New Orleans.